Scope of work
Google Ads Management
Google PPC Advertising
Google Local Ads
Campaign Optimization
Keyword Research
Conversion Tracking
What Online Marketing is about
Online marketing is the practice of leveraging digital-based channels to spread a message about products, or services to its potential customers. Its a promotion of brands to connect with customers through online tools that generate leads, drive traffic, and boost sales.
Digital Marketing is a MUST nowadays !
Businesses cannot grow healthy or even start without having well-planned online marketing strategy, it helps you continue to grow your business and drive more qualified traffic to your brand, making it more profitable.
There are a number of tools that can be used to build and maintain a solid online marketing, main ones are:
Benefits of Online Marketing
1. Cost-effective
Online marketing is cheaper than traditional marketing methods !
Printed-Ads / Bilboards / TV Ads / Radio Spots were really effective way of marketing your business in early marketing days, in digital age that we live in now, they certainly work but have a expensive price tag, definetely more expensive than online marketing ! Ofcourse, online marketing can be pricey aswell but prices vary based on what you’re doing but Ad spend tends to be lower than other forms of marketing. It is really easy to understand basics of online marketing but if you own a business in most cases you would hire professional agency to handle that, that can be pricey but this takes us to our next point....
2. Online Marketing has a higher ROI* than other marketing methods
*ROI = Return on Investment
If you choose to do online marketing yourself or hire an agency to handle marketing your business using online tools, you can be sure that it will be worth it ! It highly depends on agency that you choose, but in most cases well-managed Online Marketing has really high ROI. Why?... We're glad you asked ! Targeting is the key to high ROI If you are targeting everyone, you're targeting no one at the same time. Playing ads on TV or Radio Station is a good example, you dont know who is the recipient on the other side ! With Online Marketing you can target customers who are already interested in and looking for your services. Instead of targeting everybody who can change station/TV channel at any time and just ignore your Ad, you target customers who are likely to become yours due to their interest in such services.
3. Digital World... that's where the customer is hiding
Customers are already sitting comfy in digital world, you just have to reach them and make them yours. We live in digital age, most of us use internet on daily basis, which means that you have potential to reach a lot of people because internet is where people spend their time and if you want to have new customers, you should be where the people are ! Even if you have local business, online marketing can help you in many ways. It will help your potential clients find your location, list of services and even your webiste which when well-developed can keep the customer and make him comeback to a website for an eye-catching content.
4. Easily monitored results
When using old-school marketing techniques, you don't really know where the customer came from, you either have to ask them "How did you find out about us" or just move on and live without that information. Digital marketing has that simplicity when it comes to monitoring results, when using softwares and other analytic tools, you can easily track customer's activity / home page visits / opened emails rate / ads performance etc. This tells you which online marketing methods are most effective, allowing you to refine and improve your strategy
5. Interactivity
Every customer that gets to see your posts/activity, also gets to communicate with you through many ways such as; social media, reviews, messages, comments etc. By interacting with them via mentioned above ways, you show them that you care about their opinion and you make them feel respected and involved in the community that you build.
